Blog

An online shop that won't let me pay

Under 39 euros, Gurkerl wouldn't even let me reach the checkout. Not a bug, a deliberate rule, and why exactly that ends up costing customers.

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Banner Blindness: the mistake AI makes when designing landing pages

Claude builds a pretty landing page in two minutes, but reflexively drops in a big slogan instead of a hero image, exactly what triggers banner blindness.

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Almost flawless, except for the missing guest checkout

The flow is almost perfect. The only real UX flaw is the missing guest checkout, one of the most common reasons people abandon a purchase.

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The most expensive strip on mobile is the bottom edge

A double menu in the browser sounds like a triviality. Behind it hides a pattern that costs online shops sales every single day.

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Europe's biggest railway, and it still loads the desktop site

Sometimes the mobile layout loads, sometimes the full desktop site. Same page, two experiences, and you never know in advance which one you'll get.

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I just redrew the Thalia homepage

Thalia's mobile shop isn't bad at all. I still sketched a calmer homepage, and explain why that would bring more sales.

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SCOTTY doesn't need a redesign, just a bit of whitespace

SCOTTY crams everything onto one screen. The simplest lever for more calm on the platform is completely free: whitespace.

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Why my own telecom app greets me with ads

The first thing the Mein A1 app shows me is ads. Why that doesn't just annoy, but costs real money in support.

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Nice to look at doesn't mean easy to use

The Swiss railway's site is beautifully polished. You just find the setting to hide ticket prices faster than the actual departures.

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Let's find what's costing you conversions

Good UX is an investment that pays off in higher conversion rates, lower churn, and stronger business results.